In December 01, the winners of “Best Brands 2016 – the Chinese brand ranking” were announced by The Serviceplan Group, Europe´s largest independent communications agency, jointly with GfK, the world’s renowned market research organisation, at an awards ceremony taking place in Shanghai.
At the event, Huawei was named “Best Consumer Electronics Brand”, beating other brands competing for the category including Apple and Canon. Other winners this year include Airbnb-Best Disruptive Brand, WeChat-Best Digital Economy Brand, and BMW-Best Emotionally Bonding Brand.
Launched in Germany since 2004, the Best Brands was designed to recognize the most successful and powerful brands. The marketing awards were introduced in China the first time in 2014.
It is the first brand ranking in China to take a comprehensive view of exclusively the consumer’s opinions, evaluating it based on both emotional and behavioral dimensions – creating transparency and objectivity.
Glory Zhang, Chief Marketing Officer of Huawei Consumer Business, delivered a keynote speech at the ceremony. Below is the full script of her speech:
Hello everyone. Good evening – it’s great to be here with you. Thank you GfK, ServicePlan and CE China for inviting me tonight.
Before I start my speech, I would like to share with you some of my observations recently. A couple of days ago, I watched Ang Lee’s new film, Billy Lynn’s Long Halftime Walk. It was shot using the most advanced technology 120 fps x 3D x 4K. It is a bold move, something many critics did not appreciate. After all, only five theaters in the whole world can play the full version. But no one can deny this might turn into the future for the whole movie industry.
A few days ago, Time Magazine ranked the 100 most important photos in human history. Included, was the first-ever picture on a mobile phone. Can you guess, what is on that photo? A newborn baby in California, back to the year 1997. Today, Huawei has worked with Leica to redefine smartphone photography. With the world’s first Leica dual-camera design, Huawei P9 has helped over 10 million people around the world to capture the wonderful moments in their life and turn them into artistic photos.
Our business is growing fast. In only five years, we have grown into one of the world’s top three smartphone brands. Interbrand ranked Huawei as one of the top 100 brands since 2014. This year, we are taking a step ahead, moving to number 72.
People always ask: how you guys make it possible in such as a short period of time? I have to say, Innovation is at the core of our business. We focus on meaningful innovations, which are vial important to the consumer experience. This is why we breakthrough in performance and power consumption, with Huawei Mate 8, and we introduced the world’s fastest chipset Kirin 960. And the latest Mate 9 Porsche Design, it is so hot worldwide because consumers are excited to see the best combination of fine craftsmanship and powerful performance in a flagship smartphone.
On one hand, innovation leads our business. On the other hand, passion fuels our brand. It is the passion to aim high and to make a difference that unifies the overall 170,000 employees of Huawei worldwide. It inspires the whole team to achieve unexpected greatness. We are happy to see more and more people recognize our innovation and love to use our products. But we will be even much happier, to witness more and more people get inspired by our brand. We hope the passion of Huawei brand can give them endless courage to challenge and to change for the better in their life.
Finally, I have a video to show you, our brand video Dream It Possible. I wrote the initial story, and I love it. It has touched the hearts of millions of people around the world. Hope you like it.