KBL slashes prices of alcohol brands

Kgalagadi Breweries (Pty) Ltd (KBL) has announced a price reduction on alcohol brands in its stable of products. The reduction follows Government’s reduction of the National Alcohol Levy from 55% to 35%. KBL, recognising the importance of passing any benefit to the consumer, will effect the price reduction from 17th December 2018, reflecting this in the Recommended Retail Price shared with all trade.

Significantly, in addition to the reduction in pricing, the reduced Alcohol Levy enables KBL to redirect financial resources to a number of community development initiatives. This includes such platforms as KickStart, an SME and Start-Up investment and development platform that nurtures entrepreneurial spirit in Botswana and contributes substantively towards investing in economic diversification streams. KBL will also drive more expansion and growth workstreams through this effort.

KBL products wll be cheap (Pic M&G)

Managing Director of KBL, Renaud Beauchamp, said, they have listened to their valued consumers, and are acting in their best interests, passing this benefit to them as we discount prices beginning with the festive season.

“This is all by virtue of Government’s reduction in the Alcohol Levy. It allows us to not only discount our pricing to benefit the consumer, but to confidently say now that every purchase by a consumer means you are then also allowing us to contribute to socio-economic development initiatives and growth of this Botswana business, thus bringing true sustainable difference to fellow Batswana.”

“As a proudly Botswana business, we are committed to improving lives in the communities we are part of and playing a positive role within them as well as enrich our country’s national economy.”

Since its inception, KBL has made a meaningful impact on the national economy with a substantial investment in community initiatives, and 45 years later, continues to deliver Botswana’s most loved brands. The reduction in price will reflect on brands including, St Louis Export, St Louis Lager, Castle Lager, Castle Lite, and Carling Black Label. The price reduction will be subject to review should there be any new tax introductions or increases in the future that stand to impact pricing, and with all terms and conditions applicable.

 “We have always sought to provide our customers and the communities in which we operate with the greatest value, either directly through pricing or through our various community and social development programmes. This is, we believe, a welcome initiative for all. Every purchase that our customers make allows them to get their favourites for less, as well as knowing their support of our brands goes towards something bigger. “Our dream is to bring people together through great experiences with our products, therefore we would like to encourage consumers to practice responsible drinking during this holiday season,” said Beauchamp. 

KBL thanked government for its commitment towards making the regulatory environment more conducive to doing business in the country. With this decision, we will begin to build a company to last.