Orange Botswana launches first local Smart Store

Orange Botswana, the local mobile phone company, has launched the country’s first ever Smart Store on November 15, 2016 at Airport Junction Mall in Gaborone. 

 Orange Smart Store at Airport Junction (Pic Facebook)

Orange Smart Store at Airport Junction (Pic Facebook)

The Smart Store, which is the first of its kind in the telecommunications industry, leverages the company’s passion for innovation and experiential excellence. The store was officially launched by Orange Botswana Board Chairman, Satar Dada, and Orange MEA Chairman and Group Deputy CEO, Bruno Mettling, before key dignitaries and media. 

The Orange Botswana Smart Store is a state of the art, special purpose store for consumers which, by virtue of its digital platforms, enhances the customer experience through interactive means creating a truly unique and exceptional digital experience. The concept of the Smart Store allows customers to learn more about the brand, its offerings, and how Orange Botswana is working to add value to what matters most to them. 

Speaking at the official launch this afternoon Orange Botswana CEO Dr Patrick Benon said that the Smart Store through its offering has been strategically positioned to meet customers’ diverse needs.

‘We have listened to what our customers need, and what matters to them most and strive for continued excellence in responding to these needs. This is because for us customer experience is paramount and our aim is to add value to the lives of our customers by creatively connecting them at all times be it at home or work. This is the Orange experience, and this is what the new Smart Store brings to life in an exciting new manner,” he said.

The Orange Smart Store provides customers with a seamless, interactive digital experience with all devices in the store being connected and available for self-service. This includes the following features and functionalities:  Hotspots – customers will have full access to high-speed Wi-Fi in the store; Shelving Units – customers will have access to a selection of Orange products to explore within various sections or “essentials.” For example, the “fun” life essential has a section boasting products such as state of the art headsets, whilst at “home,” customers can experience the DStv offering;  Display of devices – Tablets and smartphones will be on display for customers to interact with;  Interactive Digital Screen – customers will learn more about some of the latest Orange promotions; and Smart Gates – where adverts, promotional videos and new product videos will be shown, giving customers information about all that Orange has to offer whilst they await assistance from a store representative.


The Smart Store will observe standard business operating hours and offer the full suite of service offerings for the Orange customer.